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Equipped to Win By Michael Chase
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- Sales Rank: #1523425 in Books
- Brand: Brand: lulu.com
- Published on: 2010-05-02
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .69" w x 6.00" l, .89 pounds
- Binding: Paperback
- 274 pages
- Used Book in Good Condition
Review
"A must-read for anyone charged with high-tech capital equipment strategy, product management, or marketing."
--John Peeler, CEO, Veeco Instruments, Inc.
"Mike provides practical advice and tools to help executives and product marketing managers navigate key issues and produce winning results."
--David Gray, Ph.D., Vice President and General Manager, GT Solar, Inc.
"Insightful and easy to read - an indispensable Rosetta Stone for success in the high-technology capital equipment business."
--Bertrand Loy, EVP and COO, Entegris, Inc.
"This book should be required reading for everyone from executives to engineering, product, and sales managers."
--Don Kania, Ph.D., President and CEO, FEI Company
"Real life how-to steps and tools for managing products through their lifecycle. This handbook will be on tech leaders' desks, not their bookshelves!"
--Michael Luttati, VP Global Services, Teradyne, Inc.
From the Back Cover
If you are a high-tech capital equipment executive frustrated with general purpose strategy and marketing texts, this book is for you. You have in your hands the first ever how-to book that specifically addresses the unique challenges of the high-tech capital equipment industry. With "Equipped to Win" you'll learn how to:
- Define, develop, and market winning products
- Define, create, and capture value
- Maximize your aftermarket business
- Introduce disruptive technologies
- Manage through a downturn
- Train the sales force
- Establish your market position
About the Author
Michael Chase is a twenty year veteran of the high-tech capital equipment industry and founder of Tekcess International, a consulting firm dedicated to helping high-tech capital equipment companies grow and compete. Mike is also the publisher of The High-Tech Exec, a monthly newsletter for high-tech capital equipment executives.
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